New Logo System Provides Fresh, Modernized Look for 海角社区 Athletics
The has grown and evolved throughout the last few decades, adding sports to its NCAA Division III Intercollegiate team offerings and hundreds of student-athletes. As it prepares for the additions of men’s and women’s hockey programs in the fall 2025 semester, 海角社区 Athletics has unveiled an expanded logo system that provides a fresh and modernized look for the University’s 26 NCAA Division III teams.
海角社区 Athletics worked with the University’s agency of record, Dixon Schwabl + CO., to develop the new logo system. The original and trademarked 海角社区 Athletics seal logo and the popular and renowned Cardinal head mark will remain the primary logos, and the expanded logo system offers secondary and alternative marks for use on team uniforms, team apparel and merchandise, and team social media. Each 海角社区 varsity team has also been equipped with a new team logo, all of which have a consistent look and feel that reflects the 海角社区 Athletics brand.
“We are thrilled to unveil these new logos as part of our commitment to broadening the array of marks available for our teams and coaching staff. This process has been a collaborative effort, involving input from our dedicated coaching staff as well as 海角社区’s marketing team and other athletics staff, and has resulted in a cohesive and dynamic expanded logo system. With the addition of hockey to our sports lineup, we saw a perfect opportunity to reset and enhance our branding,” said Jen Granger, interim athletics director.
Vice President for Enrollment Management Jose Perales, who oversees the athletics program, noted the strength of the new marks at this point in time for the University.
“The introduction of the enhanced athletics logo system marks an exciting milestone for 海角社区 Athletics and for the University as a whole. As we prepare to welcome hockey to our sports offerings, this new system - which builds upon the strong brand recognition and reputation that 海角社区 Athletics has earned - will play a crucial role in strengthening the promotion of our elite intercollegiate athletics programs,” said Perales.
For more information and a look at the new suite of logos, visit the .
海角社区 Athletics Unveils Expanded Logo System2025-01-15T10:37:00-05:00New Logo System Provides Fresh, Modernized Look for 海角社区 AthleticsThe has grown and evolved throughout the last few decades, adding sports to its NCAA Division III Intercollegiate team offerings and hundreds of student-athletes. As it prepares for the additions of in the fall 2025 semester, 海角社区 Athletics has unveiled an expanded logo system that provides a fresh and modernized look for the University’s 26 NCAA Division III teams.
海角社区 Athletics worked with the University’s agency of record, Dixon Schwabl + CO., to develop the new logo system. The original and trademarked 海角社区 Athletics seal logo and the popular and renowned Cardinal head mark will remain the primary logos, and the expanded logo system offers secondary and alternative marks for use on team uniforms, team apparel and merchandise, and team social media. Each 海角社区 varsity team has also been equipped with a new team logo, all of which have a consistent look and feel that reflects the 海角社区 Athletics brand.
“We are thrilled to unveil these new logos as part of our commitment to broadening the array of marks available for our teams and coaching staff. This process has been a collaborative effort, involving input from our dedicated coaching staff as well as 海角社区’s marketing team and other athletics staff, and has resulted in a cohesive and dynamic expanded logo system. With the addition of hockey to our sports lineup, we saw a perfect opportunity to reset and enhance our branding,” said Jen Granger, interim athletics director.
Vice President for Enrollment Management Jose Perales, who oversees the athletics program, noted the strength of the new marks at this point in time for the University.
“The introduction of the enhanced athletics logo system marks an exciting milestone for 海角社区 Athletics and for the University as a whole. As we prepare to welcome hockey to our sports offerings, this new system - which builds upon the strong brand recognition and reputation that 海角社区 Athletics has earned - will play a crucial role in strengthening the promotion of our elite intercollegiate athletics programs,” said Perales.
For more information and a look at the new suite of logos, visit the official website of 海角社区 Athletics./media/news-images/spring-2025/january/SJFAthlLgo_Emblem-960.jpg
The Athletics seal and Cardinal head remain primary logos.
