º£½ÇÉçÇø as an Enterprise

As a distinguished institution, known as Rochester’s University, º£½ÇÉçÇø contributes to the economic vitality of Monroe County, the Rochester area and New York state in several ways: as a major employer; a buyer of goods and services from businesses located in Monroe County, the Rochester area and elsewhere in New York; and as a sponsor of construction projects. This part of the report assesses º£½ÇÉçÇø’s impact as an enterprise, including the economic impact of off-campus spending by º£½ÇÉçÇø students and by visitors to º£½ÇÉçÇø. It also assesses º£½ÇÉçÇø’s impact on New York state and local government revenues.

Employment at º£½ÇÉçÇø

In the fall of 2022, º£½ÇÉçÇø directly employed a total of 889 people (excluding student employees), of whom approximately 64 percent worked full-time. In fiscal year 2023, º£½ÇÉçÇø paid a total of $49.4 million in salaries and wages to these employees.

As shown in Figure 1, between the fall of 2005 and the fall of 2022, total non-student employment at º£½ÇÉçÇø increased by nearly 36 percent.

Figure 1: A bar graph of total non-student employment at º£½ÇÉçÇø, fall 2005 – fall 2022.

Figure 1: A bar graph of total non-student employment at º£½ÇÉçÇø, fall 2005 – fall 2022.

In addition to these regular full- and part-time employees, º£½ÇÉçÇø employed 367 students in a variety of part-time, on-campus jobs during the fall of 2022, with wages totaling nearly $1.1 million in fiscal year 2023.

Where º£½ÇÉçÇø Employees Live

In the fall of 2022 (as shown in Figure 2), 693 º£½ÇÉçÇø non-student employees (78.0 percent of all non-student employees of º£½ÇÉçÇø) lived in Monroe County. An additional 149 (16.8 percent of º£½ÇÉçÇø’s non-student employees) lived elsewhere in the Rochester area, and 39 (4.4 percent) lived elsewhere in New York.

Figure 2: A pie chart showing º£½ÇÉçÇø non-student employees by place of residence, fall 2022

Figure 2: A pie chart showing º£½ÇÉçÇø non-student employees by place of residence, fall 2022

In fiscal year 2023, salaries and wages paid by º£½ÇÉçÇø to its non-student employees who lived in Monroe County totaled nearly $38.6 million (78.0 percent of º£½ÇÉçÇø’s total non-student payroll). An additional $8.1 million (16.3 percent of º£½ÇÉçÇø’s total non-student payroll) was paid to non-student employees who live elsewhere in the Rochester area, and nearly $2.2 million (4.4 percent) was paid to those who live elsewhere in New York.

Range and Quality of º£½ÇÉçÇø Employment

º£½ÇÉçÇø offers employment opportunities across a wide range of occupations – including, for example, executive and managerial positions, faculty and instructional staff, office and administrative support positions, health care practitioners and technical occupations, building and maintenance positions, and community and social service occupations.

º£½ÇÉçÇø also provides a wide range of benefits to its employees. They include:

  • Health, dental, and vision insurance
  • Life, accident, and disability insurance
  • Flexible spending accounts
  • Tax-deferred retirement plans

In addition, º£½ÇÉçÇø provides its employees with training and education opportunities. During the 2022-23 academic year, º£½ÇÉçÇø provided nearly $1.2 million in education benefits to their employees and members of their families through the University’s undergraduate and graduate tuition remission programs.

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The Impact of Purchasing and Construction

On-campus investments create jobs and opportunities while enhancing º£½ÇÉçÇøâ€™s ability to fulfill its mission and attract talented students and faculty.

On-campus investments create jobs and opportunities while enhancing º£½ÇÉçÇøâ€™s ability to fulfill its mission and attract talented students and faculty.

In addition to the people it employs directly, º£½ÇÉçÇø supports the economies of Monroe County, the Rochester area and New York state through its purchases of goods and services from local businesses, and through construction and renovation of its campus facilities.

Purchasing Goods and Services

In fiscal year 2023, º£½ÇÉçÇø spent nearly $40.2 million on the purchase of goods and services (excluding construction). Of this total (as shown in Figure 3), more than $15.0 million (35.7 percent of total purchasing) was spent on goods and services provided by businesses located in Monroe County, an additional $2.0 million (4.8 percent) was spent on goods and services provided by businesses located elsewhere in the Rochester area, and nearly $4.8 million (11.4 percent) was spent on purchases from businesses located elsewhere in New York.1

Figure 3: A pie chart showing º£½ÇÉçÇø purchasing by location of vendor, FY 2023 (in $ millions)

Figure 3: A pie chart showing º£½ÇÉçÇø purchasing by location of vendor, FY 2023 (in $ millions)

Leading categories of goods and services purchased from businesses in New York in fiscal year 2023 included:

  • Professional and technical services
  • Employee health insurance
  • Utilities
  • Travel and meals
  • Building services and facilities support

Using the IMPLAN input-output economic modeling system – a modeling tool commonly used in economic impact analyses – we estimate that in fiscal year 2023, º£½ÇÉçÇø’s purchases of goods and services directly supported 90 jobs in Monroe County, 16 additional jobs elsewhere in the Rochester area, and 15 additional jobs elsewhere in New York.

Construction and Renovation of Facilities

In addition to generating jobs and economic activity through its purchases of goods and services, º£½ÇÉçÇø also does so through its investments in its campus facilities. As shown in Figure 4, between fiscal year 2012 and fiscal year 2023, º£½ÇÉçÇø invested approximately $99.8 million in facility construction and renovation.

Figure 4: A bar graph of º£½ÇÉçÇø construction spending, FY 2012 – FY 2023 (in $ millions)

Figure 4: A bar graph of º£½ÇÉçÇø construction spending, FY 2012 – FY 2023 (in $ millions)

In fiscal year 2023 (as shown in Figure 5), º£½ÇÉçÇø spent nearly $7.3 million on construction and renovation of facilities, of which more than $5.0 million (68.8 percent of total construction spending) was paid to contractors and other vendors located in Monroe County, and an additional $2.1 million (28.4 percent of total construction spending) was paid to contractors and other vendors located elsewhere in the Rochester area and New York.

Figure 5: º£½ÇÉçÇø construction spending by location of contractor, FY 2023 (in $000s)

Figure 5: º£½ÇÉçÇø construction spending by location of contractor, FY 2023 (in $000s)

Using IMPLAN, we estimate that in fiscal year 2023, º£½ÇÉçÇø’s spending on construction and renovation of facilities directly supported 26 jobs with companies in construction and related industries in Monroe County, and 10 additional jobs with companies in construction and related industries located elsewhere in the Rochester area and New York.

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Measuring the Multiplier Effect

The jobs and economic activity generated by º£½ÇÉçÇø’s spending on payroll, purchasing and construction are not limited to the direct impacts cited above. Using a tool of economic analysis called an input-output model, we can also estimate the indirect and induced (or “multiplier”) effects of spending by º£½ÇÉçÇø. For example:

  • Some of the money that º£½ÇÉçÇø pays to its local suppliers and contractors is used to buy goods and services from other local companies, which in turn buy goods and services from other local businesses (the indirect effect).

  • º£½ÇÉçÇø employees, and the employees of its suppliers and contractors, similarly use part of their earning to buy a wide variety of goods and services, such as housing, utilities, food, and other personal services, from local businesses; the employees of those businesses do the same (the induced effect).

Using IMPLAN, we estimate that in fiscal year 2023, spending by º£½ÇÉçÇø on non-student payroll, purchasing and construction indirectly accounted for:

  • 243 jobs in Monroe County, with earnings totaling nearly $14.5 million
  • Nearly $43.0 million in countywide economic output

In the Rochester area (including Monroe County), º£½ÇÉçÇø’s spending indirectly accounted for:

  • 268 jobs in the Rochester area, with earnings totaling $15.6 million
  • Nearly $46.9 million in regional economic output

Statewide (including the Rochester area), º£½ÇÉçÇø’s spending indirectly accounted for:

  • 294 jobs in New York, with earnings totaling $17.8 million
  • $52.8 million in statewide economic output

Combining these indirect and induced effects with the direct effects cited previously, we estimate that in fiscal year 2023, spending by º£½ÇÉçÇø on non-student payroll, purchasing and construction directly and indirectly accounted for:

  • 1,248 jobs in Monroe County, with earnings totaling $72.1 million
  • Nearly $112.8 million in countywide economic output

In the Rochester area (including Monroe County), º£½ÇÉçÇø’s spending directly and indirectly accounted for:

  • 1,290 jobs in the Rochester area, with earnings totaling more than $74.0 million
  • Nearly $118.6 million in regional economic output

Statewide (including the Rochester area), º£½ÇÉçÇø’s spending directly and indirectly accounted for:

  • 1,340 jobs in New York, with earnings totaling nearly $78.8 million
  • $130.8 million in statewide economic output

Tables 1, 2 and 3 summarize the total impact of º£½ÇÉçÇø’s spending on non-student payroll, purchasing and construction in Monroe County, the Rochester area (including Monroe County) and New York (including the Rochester area).

Table 1: Spending Impacts in Monroe County

Direct, indirect, and induced impacts of º£½ÇÉçÇø’s spending in Monroe County, FY 2023 (wages and output in $000s)

Table 1: Direct, indirect, and induced impacts of º£½ÇÉçÇø’s spending in Monroe County, FY 2023 (wages and output in $000s)
  Jobs Wages Output
Direct spending impact
Payroll 889 $49,436.30 $49,436.30
Purchasing/construction 116 $8,178.10 $20,368.50
Subtotal, direct impact 1,005 $57,614.40 $69,804.80
Indirect and induced effects
Employee spending 164 $9,524.60 $27,699.10
Contractor and vendor spending 80 $4,971.40 $15,265.40
Subtotal, indirect/induced effects 243 $14,496.00 $42,964.50
Total impact 1,248 $72,110.30 $112,769.40

Table 2: Spending Impacts in Rochester Area

Direct, indirect, and induced impacts of º£½ÇÉçÇø’s spending in the Rochester area, FY 2023 (wages and output in $000s)

Table 2: Direct, indirect, and induced impacts of º£½ÇÉçÇø’s spending in the Rochester area, FY 2023 (wages and output in $000s)
  Jobs Wages Output
Direct spending impact
Payroll 889 $49,436.30 $49,436.30
Purchasing/construction 132 $8,938.70 $22,276.80
Subtotal, direct impact 1,021 $58,375.00 $71,713.10
Indirect and induced effects
Employee spending 183 $10,423.40 $30,694.40
Contractor and vendor spending 85 $5,225.60 $16,186.60
Subtotal, indirect/induced effects 268 $15,649.00 $46,881.10
Total impact 1,290 $74,024.00 $118,594.10

Table 3: Spending Impacts in New York

Direct, indirect, and induced impacts of º£½ÇÉçÇø’s spending in New York, FY 2023 (wages and output in $000s)

Table 3: Direct, indirect, and induced impacts of º£½ÇÉçÇø’s spending in New York, FY 2023 (wages and output in $000s)
  Jobs Wages Output
Direct spending impact
Payroll 889 $49,436.30 $49,436.30
Purchasing/construction 157 $11,617.60 $28,581.80
Subtotal, direct impact 1,046 $60,953.90 $78,018.10
Indirect and induced effects
Employee spending 192 $11,043.10 $32,358.50
Contractor and vendor spending 102 $6,763.00 $20,461.90
Subtotal, indirect/induced effects 294 $17,806.20 $52,820.40
Total impact 1,340 $78,760.00 $130,838.60

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The Impact of Student and Visitor Spending

In addition to the impact of its spending on non-student payroll, purchasing and construction, º£½ÇÉçÇø contributes to the economic vitality of Monroe County through off-campus spending by º£½ÇÉçÇø students and by out-of-town visitors to º£½ÇÉçÇø’s campus.

The Impact of Student Spending

The impact of student spending is determined in part by whether students live on- or off-campus in Monroe County and the surrounding Rochester area. During the fall of 2022, approximately 47 percent of all undergraduate students lived in º£½ÇÉçÇø-owned housing, while nearly all graduate students lived off-campus.

In analyzing the impact of off-campus student spending in Monroe County, this report counts only spending by full-time undergraduate and graduate students from outside of Monroe County; at the regional level, only spending by full-time undergraduate and graduate students from outside of the Rochester area; and at the state level, only spending by full-time undergraduate and graduate students from outside of New York. While relatively conservative, this approach helps ensure that we are not claiming as part of º£½ÇÉçÇø’s impact spending that could still have occurred within Monroe County or elsewhere in New York even if these students had not been attending º£½ÇÉçÇø.

Based on data provided by º£½ÇÉçÇø on the average annual cost of living for students – on housing, food, transportation, books, supplies, and personal expenses – we estimate that during fiscal year 2023, off-campus spending by full-time º£½ÇÉçÇø students from outside of Monroe County totaled $10.9 million, most of which was spent in Monroe County. Using IMPLAN, we estimate that this spending directly and indirectly accounted:

  • 93 jobs in Monroe County, with earnings totaling nearly $3.5 million
  • $12.1 million in countywide economic output

We similarly estimate that in fiscal year 2023, off-campus spending by full-time º£½ÇÉçÇø students from outside of the Rochester area totaled nearly $8.8 million. Using IMPLAN, we estimate that this spending directly and indirectly accounted for:

  • 75 jobs in Monroe County, with earnings totaling nearly $2.8 million
  • Nearly $9.8 million in countywide economic output

For students who came to º£½ÇÉçÇø from outside of New York, we estimate that during fiscal year 2023, off-campus spending in Monroe County totaled approximately $791,300. Using IMPLAN, we estimate that this spending directly and indirectly accounted for:

  • 7 jobs in Monroe County, with earnings totaling $266,885
  • Approximately $867,400 in countywide economic output

The Impact of Visitor Spending

º£½ÇÉçÇø also attracts out-of-town visitors to its campus who then spend money within the local economy. As shown in Table 4, º£½ÇÉçÇø estimates that during the 2022-23 academic year, approximately 88,950 people visited the º£½ÇÉçÇø campus – for admission visits, commencement, alumni events, athletic events, performances, the Buffalo Bills Training Camp, and other purposes.

Table 4: Visitors to º£½ÇÉçÇø by purpose of visit, 2022-23 academic year

Table 4: Visitors to º£½ÇÉçÇø by purpose of visit, 2022-23 academic year
Purpose of visit Total visitors
Pre-enrollment visits 8,147
Admitted student visits 1,888
Other Admissions programs 211
Alumni visits/homecoming 573
Commencement 7,415
Academic conferences/lectures 1,892
Entertainment/performances 4,480
Museum/exhibitions 650
RCSD Summer School 161
Athletic events 18,800
Buffalo Bills Training Camp 44,734
Total 88,951

Of these visitors, º£½ÇÉçÇø estimates that approximately 49,120 (55 percent of all visitors) came from outside Monroe County, including 25,550 (29 percent of all visitors) from elsewhere in the Rochester area, 19,980 (22 percent) from elsewhere in New York, and 3,590 (4 percent) from outside of New York.

Using data on visitor spending compiled by the Finger Lake Tourism Alliance, we estimate that during fiscal year 2023, off-campus spending in Monroe County by visitors to º£½ÇÉçÇø from outside of Monroe County – on hotel accommodations, food, shopping, entertainment, and transportation – totaled nearly $7.8 million. Using IMPLAN, we estimate that this spending directly and indirectly accounted for:

  • 96 jobs in Monroe County, with earnings totaling nearly $3.9 million
  • $10.8 million in countywide economic output

We similarly estimate that in fiscal year 2023, off-campus spending in Monroe County by visitors to º£½ÇÉçÇø from outside of the Rochester area totaled nearly $5.2 million. Using IMPLAN, we estimate that this spending directly and indirectly accounted for:

  • 63 jobs in Monroe County, with earnings totaling $2.6 million
  • Nearly $7.3 million in countywide economic output

For visitors to º£½ÇÉçÇø who came from outside of New York, we estimate that during fiscal year 2023, off-campus spending in Monroe County totaled approximately $1.3 million. Using IMPLAN, we estimate that this spending directly and indirectly accounted for:

  • 6 jobs in Monroe County, with earnings totaling approximately $678,770
  • Nearly $1.9 million in countywide economic output

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Adding it All Up

Combining the impact of º£½ÇÉçÇø’s spending on non-student payroll, purchasing and construction with the impact of off-campus student and visitor spending, we estimate that in fiscal year 2023, º£½ÇÉçÇø directly and indirectly accounted for:

  • 1,438 jobs in Monroe County, with earnings totaling nearly $79.5 million
  • $135.7 million in countywide economic output

In the Rochester area (including Monroe County), we estimate that spending by º£½ÇÉçÇø, its students and visitors to the campus directly and indirectly accounted for:

  • 1,427 jobs in the Rochester area, with earnings totaling $79.4 million
  • $135.6 million in regional economic output

Statewide (including the Rochester area), we estimate that spending by º£½ÇÉçÇø, its students and visitors to the campus directly and indirectly accounted for:

  • 1,363 jobs in New York, with earnings totaling $79.7 million
  • Nearly $133.6 million in statewide economic output

These combined impacts in Monroe County, the Rochester area (including Monroe County) and New York (including the Rochester area) are summarized below in Tables 5, 6 and 7.

Table 5: Total Spending Impact Monroe County

Total impact of spending by º£½ÇÉçÇø, students and visitors in Monroe County, FY 2023 (wages and output in $000s).

Table 5: Total impact of spending by º£½ÇÉçÇø, students and visitors in Monroe County, FY 2023 (wages and output in $000s)
  Jobs Wages Output
Impact of º£½ÇÉçÇø spending
Direct 1,005 $57,614.40 $69,804.80
Indirect/induced 243 $14,496.00 $42,964.50
Subtotal, university spending impact 1,248 $72,110.30 $112,769.40
Impact of student spending
Direct 71 $2,109.50 $8,033.80
Indirect/induced 22 $1,352.30 $4,104.90
Subtotal, student spending impact 93 $3,461.80 $12,138.70
Impact of visitor spending
Direct 72 $2,369.80 $6,271.30
Indirect/induced 25 $1,519.50 $4,547.50
Subtotal, visitor spending impact 96 $3,889.30 $10,818.80
Total impact 1,521 $79,461.50 $135,726.80

Table 6: Total Spending Impact Rochester Area

Total impact of spending by º£½ÇÉçÇø, students and visitors in the Rochester area, FY 2023 (wages and output in $000s)2

Table 6: Total impact of spending by º£½ÇÉçÇø, students and visitors in the Rochester area, FY 2023 (wages and output in $000s)
  Jobs Wages Output
Impact of º£½ÇÉçÇø spending
Direct 1,021 $58,375.00 $73,926.20
Indirect/induced 268 $15,649.00 $50,646.30
Subtotal, university spending impact 1,290 $74,024.00 $124,572.50
Impact of student spending
Direct 58 $1,706.90 $6,388.00
Indirect/induced 18 $1,092.10 $3,213.40
Subtotal, student spending impact 75 $2,799.10 $9,601.40
Impact of visitor spending
Direct 46 $1,608.80 $4,237.40
Indirect/induced 17 $1,013.30 $3,020.90
Subtotal, visitor spending impact 63 $2,622.00 $7,258.30
Total impact 1,427   $135,613.70

Table 7: Total Spending Impact New York

Total impact of spending by º£½ÇÉçÇø, students and visitors in New York, FY 2023 (wages and output in $000s)

Table 7: Total impact of spending by º£½ÇÉçÇø, students and visitors in New York, FY 2023 (wages and output in $000s)
  Jobs Wages Output
Impact of º£½ÇÉçÇø spending
Direct 1,046 $60,953.90 $78,018.10
Indirect/induced 294 $17,806.20 $52,820.40
Subtotal, university spending impact 1,340 $78,760.00 $130,838.60
Impact of student spending
Direct 5 $164.20 $556.80
Indirect/induced 2 $102.60 $310.60
Subtotal, student spending impact 7 $266.90 $867.40
Impact of visitor spending
Direct 11 $419.40 $1,099.50
Indirect/induced 4 $259.40 $770.20
Subtotal, visitor spending impact 16 $678.80 $1,869.70
Total impact 1,363 $79,705.70 $133,575.70

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Contributing to State and Local Revenues

Despite its tax-exempt status, º£½ÇÉçÇø contributes to state and local government finances in a variety of ways. As shown in Table 8, in fiscal year 2023, state and local taxes and fees paid by º£½ÇÉçÇø included:

  • Nearly $2.3 million in state and local income taxes withheld from the salaries and wages of º£½ÇÉçÇø employees;
  • $31,750 in unemployment insurance taxes;
  • $69,769 in water and sewer fees; and
  • $17,496 in other taxes and fees paid to state and local governments.

Overall, in fiscal year 2023, º£½ÇÉçÇø directly accounted for nearly $2.4 million in state and local government revenues.

Table 8: Taxes and fees 

Taxes and fees paid by º£½ÇÉçÇø to New York state and local governments, FY 2023

Table 8: Taxes and fees paid by º£½ÇÉçÇø to New York state and local governments, FY 2023
Type of tax/fee Amount
State revenues
State income taxes withheld $2,264,580
Unemployment insurance taxes $31,750
Other state taxes and fees $550
Subtotal, state revenues $2,296,881
Local government revenues
Real property taxes on non-exempt property $2,081
Water/sewer fees $69,769
Other local taxes and fees $86,715
Subtotal, local government revenues $90,080
Total state and local revenues $2,383,596

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1For purposes of calculating the economic impact of º£½ÇÉçÇø spending, employee health insurance is treated as a purchased service, allocated according to full-time employees’ place of residence.

2As might be expected, the impact of º£½ÇÉçÇø’s spending on payroll, purchasing and construction is somewhat greater at the regional level than at the Monroe County level, and greater at the state level than at the regional level. However, since in analyzing the impact of student spending we include only spending by students from outside Monroe County (at the county level), from outside the greater Rochester area (at the regional level) or from outside New York state (at the state level), the impact of student spending is greater at the county level than at the regional and state levels. As a result, the combined impacts of º£½ÇÉçÇø, student and visitor spending shown in Tables 5, 6 and 7 are slightly greater at the county level than at the regional and state levels.